Benchmarking: A Tool for Continuous Improvement

Praised as the most effective, thorough book on the subject today, Benchmarking shows you how to benchmark every aspect of your business, from new product development to operations and "back office" functions. You'll see how to use benchmarking successfully to achieve a competitive edge, target specific areas for maximum results, and further continuous improvement goals.

Seasoned advice from the authors covers such topics as:

• Creating value from the customer's perspective
• How to develop both qualitative and quantitative benchmarks
• How to identify key performance drivers
• Realizing the most effective methods for implementing and managing a benchmarking initiative

Numerous examples from companies such as Avon Products, AT&T, and Janssen Pharmaceutica are included to illustrate the power and diversity of successful benchmarking initiatives.

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