How to Treat New Ideas


David Magellan Horth and Michael T. Mitchell

2017
Available

Ask any leader about innovation and you are likely to hear how critical it is to their organization. Innovation provides a way to stand out from competitors around the globe and to address ever-rising customer expectations for products, services, and experiences that are new, different, and make life easier.

Despite what we say about innovation, how we act is often in direct contradiction to our words. Most of us are quick to see new ideas as a risk - lacking all the evidence and detail we need to make us feel comfortable. Rather than embracing new ideas and nurturing them along the way, we tend to discard them out of hand - sabotaging the very creativity we need to fuel innovation. History is littered with compelling examples. Many new ideas that ended up transforming our world were initially dismissed, including the telephone, the light bulb, the radio, and even the personal computer.

There are many reasons why we react the way we do to new ideas, including tendencies that are hardwired into our DNA. How to Treat New Ideas shows you the important steps you can take to become more self-aware and to treat new ideas and those who suggest them with the respect and consideration they deserve.

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Horth, D. M., & Mitchell, M. T. (2017). How to treat new ideas. Center for Creative Leadership.