Send: Why People Email So Badly and How To Do It Better


David Shipley and Will Schwalbe

2007
Available

Send - the classic guide to email for office and home and mobile - has become indispensable for everyone navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of how we communicate in an online world. It provides clear rules for constructing effective emails, for handheld etiquette, for handling the "emotional email," and for navigating all of today's hot-button issues. Whether you're Tweeting, texting, emailing, or posting, Send is now, more than ever, the essential book about digital communication for businesspeople and professionals everywhere.

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Shipley, D., & Schwalbe, W. (2007). Send: Why people email so badly and how to do it better. Vintage Books.