Sway: The irresistible Pull of Irrational Behavior

Why is it so difficult to sell a plummeting stock, or end a doomed relationship? Why does a sense of danger make us more likely to fall in love? Why is a job interview actually one of the worst ways to screen a prospective employee? Why would a Harvard Business School student pay $204 for a $20 bill? What would make a head of airline safety disregard years of training and cause the deadliest plane crash in history?

Drawing on cutting-edge research from social psychology, behavioral economics, and organizational behavior, Ori Brafman and his brother Rom Brafman answer these questions and more, revealing the dynamic forces that derail our logical thinking and sabotage our decision-making. A fascinating journey into the hidden psychological forces that cause us to act irrationally in our personal and professional lives, Sway not only challenges our views of the world but also changes the way we think.

Conference Room